Target Audiences

After completing the VAL's survey the results turned out to be true about me. They stated

that i am enthusiastic and I make self-progress. Basically saying that in a nice way I am a

"loner" or someone who enjoys being alone. Which is true, I have no problem with going to the

movies or shopping alone. The results also said that I would typically enjoy being in control and

having a position of power in my career, which is also true.

I do think that a person with the results such as mine would be a match for the store my

group had on Tuesday, Lane Bryant. Lane Bryant's target audience are women who are on the

go and who are ahead in life. They work to get what they want and do not let the fact that they

are plus sized get in the way. Their target customers are also financially stable and can use Lane

Bryant as a one-stop place to go. By that I mean that they can also purchase accessorries,

under garments, swim suits, and even shoes. Which is another reason why it's perfect for a

woman on the go, because she only has to make one stop.

About Old Navy

The first Old Navy was opened in 1994 in Colma, and Pittsburg, California. They were

originally constructed as Gap warehouses. Within the first year of opening Old Navy opened 57

stores and were the first to earn $1 Billion within the first 4 years of opening. In 1994 the

Founder of Gap, Inc and the CEO viseted Paris and came across a bar named Old Navy and it

stuck in their minds until they arrived back in America to open our, Old Navy. In 1999, Old

Navy expanded into having 6 locations in Puerto Rico. Then, in 2001 Old Navy opened 12 stores

in Toronto, Canada (http://www.fundinguniverse.com/company-histories/Old-Navy-Inc-Company-History.html).

Old Navy's target market is practicaly everyone. They supply fashionable clothing at a

reasonable price that teens to adults can afford. They are certainly more affordable that Gap,

Inc. counterparts. Old Navy supplies for infants, boys, girls, men, and women. Recently they

launched a line of jeans for women sizes 0-20 and also for larger sized men. Old Navy tried to

launch a bath and body line by the name of ONbody, but were unsuccessful and dropped it after

a few months (http://en.wikipedia.org/wiki/Old_Navy).

Favorite Retailer

Old Navy has been and always will be my favorite retailer. Most of their

collections have bright and vibrant colors that suggest a sense of vibrance along

with safistication. However, I was never too crazy about their style of jeans. It

seemed that their jeans were made for an older targeted market; but recently I

have changed my mind. This is how they became my favorite Retail Store. I would

always hate being so satisfied with their shirts, dresses, shoes, and accessories but

having to go else where to find jeans. Now I feel that they have the complete and

total package, which excites me!

Another reason why they are my favorite is because of their prices. They are

so affordable and are worth every penny. The quality of their clothes is flawless. I

don't have to worry about a button popping off a week later or a whole being easily

torn in them. Unlike other stores like Forever 21 or even Target. I know for a fact

that Old Navy values the quality of their clothes and their customers' opinions.

I have never been in an Old Navy that is not clean and organized. The set up of

the stores alone simply makes me comfortable and enthusiastic about shopping

there. The staff are always friendly and helpful. I just really feel like it's the

ultimate shopping experience that anyone would want to have, including me!

That's why Old Navy is my favorite.