After completing the VAL's survey the results turned out to be true about me. They stated
that i am enthusiastic and I make self-progress. Basically saying that in a nice way I am a
"loner" or someone who enjoys being alone. Which is true, I have no problem with going to the
movies or shopping alone. The results also said that I would typically enjoy being in control and
having a position of power in my career, which is also true.
I do think that a person with the results such as mine would be a match for the store my
group had on Tuesday, Lane Bryant. Lane Bryant's target audience are women who are on the
go and who are ahead in life. They work to get what they want and do not let the fact that they
are plus sized get in the way. Their target customers are also financially stable and can use Lane
Bryant as a one-stop place to go. By that I mean that they can also purchase accessorries,
under garments, swim suits, and even shoes. Which is another reason why it's perfect for a
woman on the go, because she only has to make one stop.
Friday, February 13, 2009
Sunday, February 8, 2009
About Old Navy
The first Old Navy was opened in 1994 in Colma, and Pittsburg, California. They were
originally constructed as Gap warehouses. Within the first year of opening Old Navy opened 57
stores and were the first to earn $1 Billion within the first 4 years of opening. In 1994 the
Founder of Gap, Inc and the CEO viseted Paris and came across a bar named Old Navy and it
stuck in their minds until they arrived back in America to open our, Old Navy. In 1999, Old
Navy expanded into having 6 locations in Puerto Rico. Then, in 2001 Old Navy opened 12 stores
in Toronto, Canada (http://www.fundinguniverse.com/company-histories/Old-Navy-Inc-Company-History.html).
Old Navy's target market is practicaly everyone. They supply fashionable clothing at a
reasonable price that teens to adults can afford. They are certainly more affordable that Gap,
Inc. counterparts. Old Navy supplies for infants, boys, girls, men, and women. Recently they
launched a line of jeans for women sizes 0-20 and also for larger sized men. Old Navy tried to
launch a bath and body line by the name of ONbody, but were unsuccessful and dropped it after
a few months (http://en.wikipedia.org/wiki/Old_Navy).
originally constructed as Gap warehouses. Within the first year of opening Old Navy opened 57
stores and were the first to earn $1 Billion within the first 4 years of opening. In 1994 the
Founder of Gap, Inc and the CEO viseted Paris and came across a bar named Old Navy and it
stuck in their minds until they arrived back in America to open our, Old Navy. In 1999, Old
Navy expanded into having 6 locations in Puerto Rico. Then, in 2001 Old Navy opened 12 stores
in Toronto, Canada (http://www.fundinguniverse.com/company-histories/Old-Navy-Inc-Company-History.html).
Old Navy's target market is practicaly everyone. They supply fashionable clothing at a
reasonable price that teens to adults can afford. They are certainly more affordable that Gap,
Inc. counterparts. Old Navy supplies for infants, boys, girls, men, and women. Recently they
launched a line of jeans for women sizes 0-20 and also for larger sized men. Old Navy tried to
launch a bath and body line by the name of ONbody, but were unsuccessful and dropped it after
a few months (http://en.wikipedia.org/wiki/Old_Navy).
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