About Old Navy

The first Old Navy was opened in 1994 in Colma, and Pittsburg, California. They were

originally constructed as Gap warehouses. Within the first year of opening Old Navy opened 57

stores and were the first to earn $1 Billion within the first 4 years of opening. In 1994 the

Founder of Gap, Inc and the CEO viseted Paris and came across a bar named Old Navy and it

stuck in their minds until they arrived back in America to open our, Old Navy. In 1999, Old

Navy expanded into having 6 locations in Puerto Rico. Then, in 2001 Old Navy opened 12 stores

in Toronto, Canada (http://www.fundinguniverse.com/company-histories/Old-Navy-Inc-Company-History.html).

Old Navy's target market is practicaly everyone. They supply fashionable clothing at a

reasonable price that teens to adults can afford. They are certainly more affordable that Gap,

Inc. counterparts. Old Navy supplies for infants, boys, girls, men, and women. Recently they

launched a line of jeans for women sizes 0-20 and also for larger sized men. Old Navy tried to

launch a bath and body line by the name of ONbody, but were unsuccessful and dropped it after

a few months (http://en.wikipedia.org/wiki/Old_Navy).